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DYOTA
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Diamond necklace and rings worn in warm daylight

SHOWROOM BY APPOINTMENT - AMSTELVEEN

Diamonds, chosen with people who know them.

Explore rings and jewellery online and compare designs and prices. Visit our showroom by appointment for personal advice on your choice.

DYOTA service promises

  • Certified diamonds
  • Personal advice
  • Showroom by appointment
  • Insured shipping
  • Natural and lab-grown
  • Free engraving

Our collections

Find your piece

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Rings

Rings

Explore the DYOTA rings collection. Compare designs and gold colours, view prices and arrange an appointment to discuss...
Earrings

Earrings

Explore the DYOTA earrings collection. Compare designs and gold colours, view prices and arrange an appointment to discuss...
Pendants

Pendants

Explore the DYOTA pendants collection. Compare designs and gold colours, view prices and arrange an appointment to discuss...
Bracelets

Bracelets

Explore the DYOTA bracelets collection. Compare designs and gold colours, view prices and arrange an appointment to discuss...
Necklaces

Necklaces

Explore the DYOTA necklaces collection. Compare designs and gold colours, view prices and arrange an appointment to discuss...

For the moments that stay

A proposal, a wedding, the celebration of a special moment, or a promise to yourself. Some moments you want to remember for the rest of your life, and a diamond is made to last for generations. Our campaign captures the pieces we made for exactly those moments.

Diamond engagement ring worn on the hand

HOW IT WORKS

Start with the stone. We'll help with the rest.

Choose the shape you love. Then we'll guide you through what really matters, and find the best diamond for what you'd like to spend. We share what we know, so you can choose with confidence.
Next, decide how you'd like to wear it: in a ring, a pair of earrings, a pendant, or entirely something else. 
Explore online, or visit our showroom by appointment.

Three steps to your diamond

  1. Choose your diamond. In the shape you love, and what you'd like to spend.

  2. Find the best stone. We compare, and find the best diamond for your budget.

  3. Make it yours. Discuss your choice with us, online or in person.

Diamond education

The 4C's, made simple.

Every diamond is graded on four qualities. Knowing them helps, but you don't need to be an expert. That's what we're here for.

Carat

The weight of the diamond, not its size. A good cut can make a smaller stone look bigger.

Colour

From completely colourless to a soft warm tone. The setting and gold colour change how it looks.

Clarity

Tiny natural marks inside the stone. Most are invisible to the eye, so you don't have to pay for perfection.

Cut

The C that matters most. A well-cut diamond catches the light and gives it back as fire and sparkle.

Knowledge base

A question before you choose?

For questions about diamonds, ring sizes or certificates, tell us what you would like to understand. We can help you take the next step.

Explore the guides

DYOTA community

More than a place to buy a diamond.

We love bringing people together. At our events, you're the first to see new collections, learn more about diamonds in our masterclasses, or simply enjoy a drink with us and others who love beautiful things as much as we do.

Diamond tennis necklace worn with a dark blazer

DYOTA, worn

Diamonds that come alive when they are worn.

Compare shape, proportion and presence at your own pace. Tell us what catches your eye and explore your preferences with personal guidance.

Private guidance in Amstelveen

Orient online, finish privately.

Tell us which designs, diamond shapes or certificate questions you would like to discuss. Include a product link or your preferences in your email so we can prepare the conversation.

  • Share your preferences or a product link by email.

  • Arrange a suitable moment with DYOTA.