SHOWROOM BY APPOINTMENT - AMSTELVEEN
Diamonds, chosen with people who know them.
Explore rings and jewellery online and compare designs and prices. Visit our showroom by appointment for personal advice on your choice.
DYOTA service promises
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Certified diamonds
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Personal advice
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Showroom by appointment
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Insured shipping
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Natural and lab-grown
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Free engraving
Our collections
Find your piece
Earrings
Pendants
Bracelets
Necklaces
For the moments that stay
A proposal, a wedding, the celebration of a special moment, or a promise to yourself. Some moments you want to remember for the rest of your life, and a diamond is made to last for generations. Our campaign captures the pieces we made for exactly those moments.
HOW IT WORKS
Start with the stone. We'll help with the rest.
Choose the shape you love. Then we'll guide you through what really matters, and find the best diamond for what you'd like to spend. We share what we know, so you can choose with confidence.
Next, decide how you'd like to wear it: in a ring, a pair of earrings, a pendant, or entirely something else.
Explore online, or visit our showroom by appointment.
Three steps to your diamond
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Choose your diamond. In the shape you love, and what you'd like to spend.
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Find the best stone. We compare, and find the best diamond for your budget.
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Make it yours. Discuss your choice with us, online or in person.
Diamond education
The 4C's, made simple.
Every diamond is graded on four qualities. Knowing them helps, but you don't need to be an expert. That's what we're here for.
Carat
The weight of the diamond, not its size. A good cut can make a smaller stone look bigger.
Colour
From completely colourless to a soft warm tone. The setting and gold colour change how it looks.
Clarity
Tiny natural marks inside the stone. Most are invisible to the eye, so you don't have to pay for perfection.
Cut
The C that matters most. A well-cut diamond catches the light and gives it back as fire and sparkle.
Knowledge base
A question before you choose?
For questions about diamonds, ring sizes or certificates, tell us what you would like to understand. We can help you take the next step.
Natural vs lab-grown diamonds: what's the difference? | DYOTA
Natural or lab-grown? Both are real diamonds. We explain the differences in origin, price and certification, so you can choose what feels right.
Choosing an engagement ring
Start with budget, shape, metal and the occasion, rather than every filter at once.
IGI, GIA and HRD certificates
Certificates help you compare quality, but the right choice also depends on proportion, budget and design.
DYOTA community
More than a place to buy a diamond.
We love bringing people together. At our events, you're the first to see new collections, learn more about diamonds in our masterclasses, or simply enjoy a drink with us and others who love beautiful things as much as we do.
DYOTA, worn
Diamonds that come alive when they are worn.
Compare shape, proportion and presence at your own pace. Tell us what catches your eye and explore your preferences with personal guidance.
Private guidance in Amstelveen
Orient online, finish privately.
Tell us which designs, diamond shapes or certificate questions you would like to discuss. Include a product link or your preferences in your email so we can prepare the conversation.
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Share your preferences or a product link by email.
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Arrange a suitable moment with DYOTA.